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Michael's Revenue Surge: 249.66% Increase in Monthly Gross Profit in Just 5 Months
Itay owns an Amazon brand that mainly sells home and door products. He struggled with low profitability and many cheap competitors taking market share and sales. He couldn’t figure out a strategy to increase sales and profitability again.
Michael faced challenges in growing sales to his desired level.
He lacked clarity on strategies to elevate his brand on Amazon.
He needed guidance on how to take his brand to the next level.
- Itay
We always start by making a complete brand analysis for our clients, to create the exact gameplan of projects we would do if we acquired that brand now.
We analyzed over 200+ data points for Michael’s brand and best-selling products.
Our analysis goes way beyond typical brand audits; we invest $13,000 monthly on payroll for these in-depth brand evaluations, each costing approx $1,000 internally.
This comprehensive review included identifying keyword opportunities for organic rank improvement, evaluating product offerings and COGs optimization opportunities, conducting in-depth PPC and creatives analysis, optimizing Amazon fees, identifying low-hanging fruit for quick wins, and much more.
With all the findings of the analysis, we finalize our strategic growth plan.
Our goal is to identify the projects that have the highest upside based on the brand’s situation.
For Michael’s brand, it was the following:
We identified that all CPCs and PPC costs for Michael were constantly increasing, so we implemented our complete PPC management system in his business.
This significantly improved PPC performance and made marketing spending more efficient, mostly by:
This approach reduced TACoS by 5%, optimizing the return on ad spend, which led to a significant extra budget for our program’s growth phase.
We identified a big opportunity in optimizing specific content elements in Michael’s products – focusing on his main image, to boost CTR.
At the same time we did the PPC project, we started to work on this as well.
We ran our main image optimization framework with Michael for his top products.
After conducting in-depth research and identifying 10 optional pictures, we narrowed it down to the top 4 tests for his main images.
Using our internal A/B testing framework with tools like Pickfu, Amazon A/B Testing tool, PPC, and other Amazon reports, we identified the best-performing images, increasing CTR by more than 37% for his leading products.
This led to increased sessions & sales, profits, and organic rankings
With the PPC done, we moved our focus to grow his leading products organic ranking.
We started by analyizing different reports to find the biggest opportunities:
When we were done, we identified keywords with high growth potential for his leading products.
We then implemented a detailed launch plan based on the proven system we’re using for all our other clients to push their products to the top of the page (no black hat tactics) to improve organic rankings and increase market share.
We were able to move his main products from position 20-30 to the top of the page. To this day, he’s still in the top 3 in keywords with search volumes as high as 150k in H10 or 2k in Search Frequency Rank in Brand Analytics.
Overall, his main product now dominates all relevant keywords, consistently holding the top 3 positions.
We started working with Michael on November 23 when his brand was doing the following numbers:
After implementing all the projects above in 5 months, on March 24 we’re at:
In less than 5 months of working on the right projects and executing them correctly, we were able to more than triple his business.
Now, he is able to focus on the important projects that make the most improvements to the organization and sales. GNO helped him create the extra time and resources to focus on management and strategy along with the knowledge (trainings & strategies), resources (reports and templates), and support (mindset like partners) to achieve maximum business and organizational results.
