Operators first, consultants second.

Started in the Amazon Niche in March 2018.

Launched our first brand in 2018, and the second brand in 2019.
Grew both of them to the 7-figure mark, one in the low 7 figures and the second in the high 7 figures.
Expanded both brands internationally and had products as market leaders on 9 Amazon marketplaces. Built all the Systems and processes to manage our brands, from Supply Chain to Amazon PPC management.
Hired trained and managed 11 people team to run and grow our business. Exited both brands to an Amazon Aggregator in November 2021 and finished working with them in February 2022.

Started GNO Partners in July 2022.

Started in the Amazon Niche in March 2018.

Launched our first brand in 2018, and the second brand in 2019.
Grew both of them to the 7-figure mark, one in the low 7 figures and the second in the high 7 figures.
Expanded both brands internationally and had products as market leaders on 9 Amazon marketplaces. Built all the Systems and processes to manage our brands, from Supply Chain to Amazon PPC management.
Hired trained and managed 11 people team to run and grow our business. Exited both brands to an Amazon Aggregator in November 2021 and finished working with them in February 2022.

Started GNO Partners in July 2022.

With a deep-rooted love for the Amazon platform.

Rony Forshtat Lavi, a passionate and creative Amazon expert, thrives on the art of scaling businesses to new heights.

Throughout her career, Rony’s unwavering determination and visionary approach have played a pivotal role in achieving remarkable feats. She was an integral part of an Amazon business that grew from $1 million to an astonishing $20 million.

Rony’s insatiable hunger for knowledge and her ability to interpret and leverage data insights have honed her into a true leader in the dynamic world of Amazon.

With a humble demeanor and an unyielding dedication to her craft, Rony continues to explore and experiment with innovative strategies, ensuring her clients and partners thrive in the ever-evolving landscape of Amazon.

Matan Rose is an expert in business growth and brand optimization

Matan is inspired by the power of the e-commerce industry.

With a deep passion for enhancing brand performance, he has dedicated the past few years to excelling as an Amazon seller.

Matan worked in the Product Launch Department of an 8-figure company, gaining unique experience in launching new products, from research and prioritization to hands-on execution. Matan was promoted to the position of brand owner. He successfully elevated two brands, achieving 7-figure exits.

After work, Matan enjoys exploring the outdoors, finding that nature provides the perfect setting to reset and gain new perspectives.

Leveraging his experience and expertise, Matan’s goal is to elevate your business effectively and exponentially.
This will be achieved through data-driven decisions and the implementation of various strategies.

Jim has been selling on Amazon for over a decade. He’s built and exited two brands with 7-figure payouts and knows what it takes to scale from launch to exit. Along the way, he’s consulted for multiple 7 figures brands brands and served for two years as Head of Growth at an aggregator with over $100M in annual revenue.

He brings a sharp operator’s mindset, a deep understanding of Amazon mechanics, and a bias for action to every brand he works with.
Outside of Amazon, James spends most of his time with his wife and two young boys—or chasing triathlon goals one swim, ride, or run at a time

Iván is a data-driven eCommerce strategist with a passion for solving complex problems and scaling businesses within the Amazon ecosystem.

After starting his journey in 2020 as an Amazon seller, Iván brought his seller-first mindset to one of Europe’s leading Amazon aggregators. As the very first employee, he played a key role in the company’s early growth: integrating multiple acquired brands and building processes and teams from the ground up. He managed an 8-figure portfolio of brands and led the nutrition category to over €25M in annual revenue.

Iván sees Amazon as both an art and a science, where pricing, operations, advertising, and product must work in sync to move the needle. He combines his corporate expertise with hands-on experience as a seller, constantly testing and refining his approach.

Outside of work, Iván finds clarity in nature, inspiration in music, and energy in sports.

Built & exited two 7 figures Amazon brands | Scaled and managed a $40M portfolio of Amazon brands | Head of Amazon Ads for an  8-figure Amazon aggregator.

Dan Mazarsky brings extensive experience in e-commerce, specializing in building and scaling Amazon brands to significant success.
He built two separate Amazon brands from scratch, each reaching a 7-figure valuation, and successfully exited both. Afterward, he served as Head of Amazon Ads at an Amazon aggregator, where he led the PPC department for 27 brands across various categories. In recent years, Dan has managed a portfolio of 8-figure supplement and beauty brands generating over $40 million in annual revenue, with oversight of more than $1 million in monthly ad spend.

Dan is also passionate about mentorship. He has led Amazon mastermind groups for both new and experienced sellers, guiding them on core strategy, product research, CVR and CTR optimization, PPC campaigns, and scaling for future exits.

Outside of e-commerce, Dan has been a jazz pianist for nearly two decades. He enjoys spending time with his wife and three young boys, playing football, swimming, and traveling the world.

Matt has built his career around scaling brands and optimizing performance within the Amazon ecosystem. He managed a portfolio of seven brands, growing them from $15m when he joined the team all the way to $100m, guiding them to a successful 8-figure exit, and later managed Amazon operations for a $40M per year brand.

With hands-on expertise in listing optimization, ranking strategies, and profit growth, Matt specializes in turning data-driven insights into scalable results. For Matt, selling on Amazon is both strategic and creative – a constant balance of analysis, problem-solving, and innovation.

He thrives on finding new ways to increase efficiency and revenue, while building long-term brand value. Outside of work, Matt is passionate about football and loves traveling, always seeking new experiences and perspectives to bring back into his professional journey.

Chen Naveh has built his career helping Amazon brands scale and increase profitability.

For three years, he managed Amazon sales for a Top-50 brand generating high 8-figures annually, growing revenue from $60M to $90M under his leadership.
Chen oversaw every aspect of the channel: PPC, SEO, design optimization, catalog troubleshooting, and supply chain planning. He also led the brand’s expansion into multiple international Amazon marketplaces from A to Z, adding 7-figures in new revenue.

After that, he took on Amazon operations for a company with five brands, driving growth from 7 to 8 figures while significantly improving profitability.
His role included managing and coordinating all aspects of turnover following an acquisition, ensuring smooth integration and sustained performance.

Highly analytical and data-driven, Chen thrives on using numbers to uncover opportunities, cut inefficiencies, and fuel growth. For him, Amazon is both strategy and execution: big-picture planning paired with hands-on details that deliver measurable results.

Michael is an experienced eCommerce operator with a strong track record of scaling and optimizing consumer brands. He started his Amazon journey by founding and successfully exiting a $3M Amazon business.

He went on to manage a portfolio of 10 brands, growing up to $18M annual Amazon revenue.

Later he joined Asia’s largest eCommerce aggregator. There he led four brands generating $22M in revenue – tripling one brand’s revenue and doubling another, while maintaining healthy profit margins.

Most recently, he managed two brands with $80M in annual revenue, achieving 30% year-over-year growth.

Known for strategic brand building, P&L ownership, and data-driven decision-making to achieve maximum growth.

Outside of Amazon, Michael enjoys fishing, tech, the occasional triathlon or fitness pursuit, and spending time with his wife and daughter.

Florian Egger is an Amazon operator and consultant from Austria with over eight years of hands-on experience in building, scaling, and optimizing brands. He has advised more than 200 companies across diverse industries and overseen thousands of successful product launches. His expertise in PPC scaling, launch strategies, and conversion-focused creative has contributed to generating over €50M in annual client revenue.

Florian built three private-label brands with 7-figure annual revenues. This entrepreneurial background gives him first-hand insight into the complete Amazon lifecycle – from niche research and product development to scaling, international expansion, and profitable exits. Passionate about turning complexity into clear and repeatable systems, he equips brands to thrive long after his direct involvement.

Moshe is a seasoned Amazon operator, brand builder, and strategic advisor with nearly a decade of hands-on experience scaling eCommerce businesses. He launched his own brand in early 2017, growing it from a self-funded startup into an $8M brand before successfully exiting in 2024.

Since then, Moshe has consulted for companies at every stage, from founders launching their first product to established 8-figure brands scaling to the next level.

For 1.5 years, he led all Amazon operations for a company with multiple international brands that generates 20m per year, overseeing launches, PPC, creative optimization, supply chain planning, financial efficiency, and global expansion.

Beyond growth, Moshe is known for turning around distressed accounts. He has helped unprofitable, cash-burning businesses become stable, consistently profitable operations by rebuilding systems, restoring margins, optimizing PPC, and applying data-driven strategies tailored to each brand’s stage.

A master of the Amazon ecosystem, Moshe brings a holistic, operator-led approach. He spots high-leverage opportunities fast and builds scalable processes that drive durable profitability and long-term growth.

Sergei brings over seven years of hands-on experience in Amazon advertising and marketplace growth, with a background spanning top Amazon agencies, aggregators, and independent consulting. 

He has managed a $50M portfolio of private label brands on Amazon, overseen $1M+ per month in ad spend, and consulted and worked with 100+ brands across 20+ categories, ranging from early-stage sellers to 9-figure DTC brands. Lately he spoke at a leading Amazon conference about PPC, SQP report, optimization and ranking.

Sergei likes to build structured, repeatable Amazon systems. He optimizes the full funnel, from COGS, logistics, and fulfillment costs to conversion, organic performance, and PPC. Every decision is grounded in unit economics to drive sustainable, profitable growth.

Outside of work, he enjoys playing and watching tennis, following sports in general, and spending time with his wife, son, and family. Otherwise, he’s Amazon-obsessed.

Michele is a senior eCommerce and Amazon consultant with over 10 years of experience scaling brands across the United States, Europe and Asia. He has led growth, marketing, and brand performance for high-velocity organizations, managing multimillion-dollar budgets and complex international operations.

Michele held a senior leadership role as Brand Director at a leading Amazon aggregator, where he owned P&L, forecasting, marketing and strategic planning for a portfolio generating $50M+ in annual revenue, including the company’s largest brand in 2024. He led 360° brand management across supply chain, PPC, pricing, content, and product development.

His achievements include turning around a Home & Kitchen brand, delivering +238% year-over-year revenue growth and 10x profit growth, while consistently exceeding revenue and profit targets.

Outside of work, Michele is an outdoors enthusiast, avid reader, and lifelong musician.

Ron began his Amazon journey by building and launching his own successful 7 figure private-label brand he manages till this day. He grew multiple product lines developing a deep understanding of what it takes to compete and scale on Amazon while mastering product design, differentiation, and strong fundamentals.

Ron then spent four years at a leading Amazon consulting agency. The first two years he consulted hands-on with hundreds of brands across every Amazon category, building a deep foundation in product development, organic ranking improvements, PPC, and operational strategy.

The next two, he stepped into account management, overseeing a $30M+ annual revenue portfolio of brands and building and leading his own team. That’s where he truly mastered Amazon PPC and become top 1%: not just running ads, but focusing on higher organic ranking for his clients, while managing the people and systems behind them at scale.

Luca  began by building the e-commerce department for his family business, reaching a multi seven figure revenue within its first year.

Following this success, Luca joined a leading cosmetics company in Germany where he played a key role in building the marketplace business from scratch.
There, he managed a global portfolio of brands, growing them from $0 to over $30 million on Amazon per year.

Since then, he has served as a Consultant, managing over $200 million in combined revenue for the brands he advises.

His approach focuses on implementing scalable frameworks that bridge the gap between data-driven strategy and operational excellence.

Mamoun brings over a decade of hands-on experience in e-commerce marketplace growth, with a deep specialization in Amazon.

He is both a successful brand owner and an experienced operator, most recently serving as a Senior Brand Manager within an aggregator. Over five years, he managed brands ranging from $2M to $20M in revenue, owning full P&L responsibility and leading all core functions including PPC, organic ranking, inventory management, and growth strategy. Mamoun has also built and implemented scalable SOPs, led cross-functional teams, and developed AI-driven tools to streamline operations and unlock performance gains.

For Mamoun, Amazon is not just a business, it’s a long-term craft, driven by constant optimization and innovation.

Outside of work, Mamoun is deeply committed to endurance sports, with a passion for running, cycling, and triathlon.

Özgür built and scaled his own Amazon brand to 7 figures, with systems and operations fully automated to run efficiently in the background. From there, he expanded into an operations role across two additional brands before transitioning into consulting, where he has worked with over 100 brands ranging from $1M to $30M in annual revenue, covering everything from product development and organic growth to process optimization and full account management.

Igor specializes in scaling eCommerce brands through operational excellence, growth strategy, and data-driven execution. Over the past several years, he has worked across Amazon, Shopify, Walmart, and TikTok Shop, leading initiatives spanning product launches, profitability optimization, inventory planning, PPC strategy, and process design.

Before joining GNO Partners, he helped grow an 8-figure wellness brand from $12M to $40M in annual revenue within 18 months by improving operations, forecasting, profitability, and execution across multiple sales channels. He is passionate about solving complex business challenges and building sustainable, long-term growth.

Michael is a seasoned Amazon operator and growth strategist who has managed a diverse $60M+ portfolio of brands across multiple competitive niches. His extensive marketplace expertise spans the entire product spectrum, from durable hard goods to fast-moving consumables, giving him a unique ability to navigate varied supply chains, consumer behaviors, and category-specific dynamics.

Known for his operator-first mindset, Michael boasts a proven track record of scaling 7-figure brands into 8-figure powerhouses. He achieves this through advanced FBA optimization, meticulously fine-tuning logistics, listing efficiencies, and account health. By tightly aligning unit economics with aggressive marketplace strategies, he ensures that rapid brand expansion always translates directly to healthy bottom-line profitability.

Outside of the Amazon ecosystem, Michael’s free time is completely dedicated to his fiancée, daughter and son. When he isn’t spending quality time with his family, he spends the odd evening either playing or watching football to stay active and recharge.

Muhamed is an eCommerce consultant with 11 years of Amazon experience, specializing in backend catalog architecture, operational excellence, process automation, and strategic growth. Before joining GNO Partners, he served as COO for an international portfolio of brands, leading Operations, PPC, Supply Chain, and Data teams while managing multiple brands generating over $20M in annual revenue. 

He is passionate about building scalable systems, solving complex operational challenges, and helping brands achieve sustainable long-term growth.

Amanda is an Amazon and eCommerce growth strategist with nearly 10 years of experience scaling consumer brands. 

Throughout her career, she has managed and grown 10 Amazon brands, hundreds of SKUs, and over 100 private label products, generating more than $55M in annual revenue. She began her eCommerce career at Chewy, where she worked alongside the company’s founder during its rapid growth, shaping her owner-minded approach to strategy and execution. Amanda specializes in merchandising, operations, PPC, branding, and marketplace strategy, helping brands achieve sustainable, data-driven growth.

Demian is an Amazon strategist and brand owner with over 10 years of hands-on experience building, owning, managing, and scaling multiple 7-figure private label brands.
As the founder of one of the largest Amazon seller communities, he trained and mentored thousands of entrepreneurs, including sellers who went on to build 8-figure businesses and achieve successful 8-figure exits.

Today, Demian works closely with Amazon brand owners on growth strategy, PPC, profitability, listing optimization, and operations. Combining his experience as a successful private label seller with years of advising other entrepreneurs, he helps founders build scalable, profitable brands and position them for long-term growth and successful exits.

Daniel is an Amazon operator and strategist with hands-on experience building and scaling brands since 2018. He built three 7-figure Amazon brands from the ground up, generating more than $10M in revenue and $1M+ in profit, with experience spanning product development, launches, inventory, PPC, content, and international expansion.

He later served as Head of E-Commerce for a multi-million-dollar brand, leading its European Amazon business and expansion strategy. As a consultant, Daniel has advised multiple 7- and 8-figure brands representing over $50M in combined annual revenue, helping them improve growth, profitability, PPC performance, and market share.

Daniel has also invested in and advised a supply-chain technology startup and was invited by Amazon to speak at an Amazon Ads Summit.

Niklas brings hands-on Amazon experience from both the agency and brand-owner side, combining strategic expertise with practical marketplace execution.

During his time at an Amazon agency, he managed more than 50 Amazon sellers across a wide range of products and categories. His experience spans PPC, listing optimization, organic growth, account management, product launches, and developing strategies to improve overall marketplace performance.

In addition to his agency experience, Niklas built and operated his own Amazon brand from the ground up. This gave him first-hand experience with the challenges sellers face, from product and market research to launching, advertising, optimizing, and scaling a brand on Amazon.

Today, he combines both perspectives to help Amazon sellers identify growth opportunities, solve operational challenges, and build sustainable strategies for their businesses

P&L First is how Diego runs Amazon brands, and it comes from doing it on both sides of the table.

As a founder, he built an Amazon-native brand to 7 figures and exited it in 2021. As Commercial Director at an Amazon aggregator, he scaled a multi-brand portfolio from $6M to $20M in annual revenue in two years, owning the full P&L and leading pricing, forecasting, inventory, new product launches and margin optimization, with expansion into DTC and retail.

With more than 8 years of hands-on Amazon experience, Diego now also owns a mid-7-figure brand that he is scaling towards 8 figures to prepare it for his next exit. He helps brands make every growth decision with the P&L in front of them, so scale never comes at the expense of margin.

Phillip Duong has built a strong reputation through his proven track record of scaling Amazon brands. His career highlights building and scaling his own Amazon brand to a 7-figure valuation, which was acquired at a 4x multiple by a Y Combinator-backed aggregator. Following this, he joined a leading Amazon private equity firm as a director, where he managed and scaled an 8-figure portfolio of Amazon businesses, overseeing everything from supply chain logistics to PPC and branding.

Later, Phillip then took on a key role as Head of Customer Success at an Amazon ad tech company valued at $35 million. During his time there, he scaled a brand from $3 million to $15 million in revenue and played an important role in its acquisition. He also led a team of 14, managing over 100 brands that generated 9-figures in annual revenue with $2 million in monthly ad spend.

With a degree in Electrical Engineering from the University of California – San Diego, Phillip brings a strong analytical and data-drive foundation to his work. At GNO Partners, he approaches every client’s business as if it were his own and his hands-on approach ensures that each client achieves real, measurable results.

Ian Pubillones is a strategic Amazon expert with a passion for growing and scaling Amazon businesses.

Ian is well versed in e-commerce, as he spent the last few years mastering Amazon where he managed a ~$50M Business (7 brands), growing top line and bottom line. Ian has launched dozens of successful new products on Amazon and has created 8 new Amazon Best Sellers.

He was a key part of the Chewy.com Merchandising team and led the launch of Equine & Chicken Categories on Chewy.com.

Ian is passionate about serving clients and seeing them win! Ian is always learning, developing and finding new ways to provide clients with an edge on the platform.
– Managed ~$50M Amazon Portfolio
– Drove $6M of sales from new product launch
– Created 8 new Amazon Best Sellers
– Launched New Categories on Chewy.com (Horse & Chicken)

Pablo embarked on his Amazon journey in 2020 by bootstrapping a successful 7-figure brand that quickly grew into the best seller in its niche.

As the first employee at a large Amazon aggregator, he played a crucial role in the company’s growth. Over the years, he has managed an 8-figure portfolio of Amazon brands, demonstrating his expertise in scaling businesses and optimizing performance on Amazon.
Pablo views selling on Amazon as a strategic game, where one can guide the algorithm to improve rankings.

After work, Pablo loves surfing and spending time in nature, which helps him reset and tackle new opportunities with a fresh mind and clear perspective.

James brings over a decade of experience in e-commerce marketplace growth, specializing in Amazon.

He has managed multiple brands, most recently leading a large, 8-figure, Amazon-native supplements brand, where he oversaw P&L responsibilities, product launches, the PPC department, and listings improvements in CVR and CTR. Additionally, he has trained teams to implement SOPs he designed, fostering effective and scalable operations. For James, selling on Amazon is more than a career – it’s a passion, and he feels fortunate to work daily on what he loves.

Outside of his professional pursuits, James enjoys traveling with his wife and children, playing football, and maintaining a high level of fitness and energy through regular exercise.

Eli Ventura has been at the forefront of eCommerce, launching and scaling multiple successful brands across Amazon, eBay, Walmart, and Shopify.

He started his Amazon journey in 2013 with a 7-figure private label business and has since mentored hundreds of sellers—helping 6, 7, and 8-figure brands grow and optimize their marketplace strategies.Beyond his own ventures, Eli has consulted for major brands like Unilever, Kimberly-Clark, and Harley-Davidson, guiding their expansion into Amazon and other marketplaces.

In 2022, he successfully exited his first Amazon brand, selling it to the FBA aggregator Atomic Growth. Following the acquisition, he joined their leadership team, spearheading M&A efforts to identify and acquire high-potential brands, developing growth strategies to maximize performance, and optimizing operations to drive 5-10x returns.

As part of this role, Eli played a key part in building Atomic Growth’s Amazon department from the ground up, crafting SOPs, defining the company’s marketplace strategy, refining PPC systems, and structuring operational workflows—laying the foundation for managing a $50M portfolio of eCommerce brands.Now based in Barcelona with his wife and two daughters, Eli continues to leverage his expertise to help brands navigate the evolving eCommerce landscape, scale their businesses, and maximize their potential in the competitive world of

Maor Aviad is a distinguished expert in optimizing Amazon store performance at GNO Partners.

His passion for data analytics and insightful reporting has driven remarkable success for numerous clients, effectively turning their numbers into valuable growth strategies.

Maor’s unique ability to leverage data for actionable insights makes him a crucial asset to our team and a game-changer in the e-commerce landscape. His dedication to helping clients succeed reflects GNO Partners’ commitment to delivering results that exceed expectations.

With over 8 years of experience in the Amazon ecosystem and broader e-commerce landscape, Luke has built, scaled, and successfully exited six companies, bringing a deeply practical, operator-first perspective to every brand he works with.

As the owner of a 7-figure Amazon brand that has sold over one million units, Luke understands firsthand what it takes to grow, optimize, and position a brand for long-term success and potential exit. His experience spans product development, PPC strategy, conversion optimization, and scaling operations across competitive marketplaces.

In his role as Director of Partnerships at GNO Partners, Luke works closely with founders and brand owners to uncover high-impact growth opportunities, align strategy with execution, and guide businesses through critical inflection points. His ability to bridge high-level strategy with real-world implementation makes him a trusted partner for brands looking to scale efficiently and profitably.

In his recent role prior to joining GNO Partners, Mark was a leading account manager at a top e-commerce investment bank, where he guided multiple Amazon brands through successful M&A exits totaling over $50 million. 

With over 14 years in e-commerce and 9 years specializing in Amazon marketplaces, he has consistently driven growth in online retail. Over the past 6 years, Mark has optimized and expanded Amazon brands, managing over 400 product launches across 35+ brands, three of which achieved exits following substantial growth.

Jimmy brings hands-on Amazon marketplace expertise and a strong understanding of what drives growth, profitability, and long-term business value for online sellers. Prior to joining GNO Partners, Jimmy held a marketplace leadership role at Growve Nashville, where he was responsible for the creation, maintenance, and strategy of 125+ Amazon product listings across all U.S. products, spanning three major supplement brands with approximately $120 million in annual revenue.

Before joining GNO Partners, Jimmy worked at Empire Flippers, where he sold more than 150 online businesses totaling over $50 million in transaction value. In that role, he worked directly with entrepreneurs, investors, and operators, helping sellers understand valuation, prepare for a sale, position their businesses effectively, and navigate successful exits.

At GNO Partners, Jimmy combines deep Amazon marketplace knowledge, seller exit experience, and relationship-driven business development to help Amazon brands scale profitably, improve performance, and build long-term value.

Nick Patel has years of experience helping Amazon brands scale revenue, improve profitability, and make smarter long-term decisions. He has worked with emerging sellers as well as established 7, 8, and 9-figure Amazon brands, giving him a deep understanding of what it takes to grow in a competitive marketplace.

Throughout his career, Nick has managed six-figure MRR portfolios, generated multi-million-dollar pipelines, and consistently exceeded aggressive revenue targets. He has helped brands identify new growth opportunities, improve sales performance, expand market share, and build scalable systems for long-term success.

At GNO Partners, Nick works closely with founders and leadership teams to uncover what is holding a business back, where the biggest opportunities exist, and how to position the brand for stronger revenue, profitability, and future growth. His expertise spans Amazon growth strategy, consultative sales, lead generation, market expansion, and helping brands make better operational and strategic decisions.

Darragh brings real-world Amazon experience as the founder of a UK FBA brand. He has worked with one of Europe’s largest FBA education companies and consulted for multiple businesses on scaling and optimisation. As well as working for one of the UK’s largest marketing agency helping e-commerce brands scale d2c through direct response marketing.

Through nearly a decade of work with brands like Shopify, Sprout Social, and YP, Jacob has helped companies accelerate profits online across eCommerce, social, and search. Whether you’re a solopreneur or a market leader generating billions, Jacob has helped businesses at every stage unlock the next level of growth.

As Director of Partnerships at GNO, Jacob works with founders and brand leaders to identify growth opportunities, turn strategy into action, and scale through key moments of growth. His ability to combine vision, data, tenacity and heart makes him a trusted partner for ambitious business leaders.