After years of Declining Sales to a Record-Breaking Turnaround – Doubling Revenue & 86% Profit Growth in 5 Months

Preview:

This brand sells customized products under its own brand on Amazon. While their overall profits were strong, sales were steadily declining every year since their peak in 2021. The client was worried that sales would keep declining until nothing was left.

When they approached us at GNO Partners, they lacked an Amazon strategy for growth and had minimal understanding of foundational PPC and ranking strategies.

Their primary goal? Return to their 2021 peak sales and beyond.

Within just 5 months, we successfully reversed the decline, reaching their previous peak while dramatically improving conversion rates, PPC efficiency, and organic ranking.

Challenges

Panic about the brand’s future.

Chaotic PPC management

Poor listing quality

Chinese competitors undercutting on price

Solutions

PPC Fix – Installing GNO’s Operating System

September–October: We completely restructured their PPC campaigns, removing inefficient ads and implementing our data-driven PPC operating system.

Step 1: Educate the client on how to make PPC decisions based on data.
Step 2: Implemented structured campaign segmentation, eliminating wasted spend, optimizing bids and prepping the surface for the coming ranking campaigns.
Step 3: We introduced a dedicated VA, previously trained in our system, to support the client and manage 80% of PPC work, allowing the client to focus on the 20% of actions that drive the most impact.

Result: The client now fully understands how PPC drives growth, when and how to optimize, and how to make data-driven decisions—all while spending minimal time, as the VA handles most of the work. This foundation is key for future projects and the long-term growth of the account.

Full Listing Optimization – Doubling Conversion Rates

October–November: Before pushing the main products forward, we first re-optimized all the client’s listings, as their conversion rates were too poor. We worked on every detail in the listing:

Main image
New title
New Secondary images
New EBC A+ Premium
New Bullet points

Results:

Last year we averaged a 8% CVR with AVG 0.78% CTR.
This year we’re seeing an average of 10.55% CVR, and our CTR grew to 1.14% on AVG.
CVR increased YoY by more than 30%, and CTR by 46%.

Relaunch & Keyword Ranking Strategy

One of the biggest weaknesses was poor organic ranking for critical keywords.

To fix this, we executed a ranking-focused relaunch strategy:

Identified high-opportunity keywords where the brand had weak rankings but good conversion rates.
Shifted 60% of the PPC budget to aggressively target these keywords.
Implemented aggressive coupons and other tactics to boost CTR & CVR.
Achieved top 10 rankings for all primary keywords.

Ongoing Strategy: We’ve maintained aggressive keyword ranking efforts, keeping 50% of PPC spend focused on expanding organic visibility across more high-impact keywords.

Result: The brand’s best-seller reached its highest-ever BSR (Best Seller Rank), dominating search results.

Results

Reached the client’s first goal and surpassed their all-time highest months.
Record-breaking months: January & February set new revenue highs.
February sales: $88K, 2x last year’s revenue.
Profit jump: From $18.5K → $34.5K (+86% profit increase).

With these foundational optimizations in place, the brand is now primed for continued scaling.

Next Steps – Scaling for Long-Term Growth

With Mother’s Day approaching, we’re optimizing listings and ranking strategies to maximize seasonal sales.
Beyond that, we’re focusing on:

Expanding high-performing PPC strategies to other products.
Developing new product launches to diversify revenue streams.
Strengthening organic ranking dominance for more products in the portfolio.

This turnaround is just the beginning—now, we’re scaling for long-term profitability.