🚀 We’re Hiring Senior Brand Managers – $25,000 Referral Bonus for Successful Introductions! 🚀 Email us at HR@gnopartners.com
🚀 We’re Hiring Senior Brand Managers – $25,000 Referral Bonus for Successful Introductions! 🚀 Email us at HR@gnopartners.com
Discover how this brand used GNO Partners’ proven Amazon growth systems to turn a stagnant P&L into a scalable profit engine.
Preview:
This established Baby brand had been stuck for two years. Despite strong products and a solid reputation, their P&L was flat, key European markets like the UK and Germany were declining, and leadership was seriously considering pulling out of Europe altogether.
Their PPC agency, operating under strict instructions to protect profitability, had become overly conservative, optimizing for ACOS instead of growth.
After conducting our full 200+ data point brand analysis, the opportunity became clear: Europe wasn’t the problem – the strategy was. The client trusted our process, and within six months, the results spoke for themselves:
By following our plan to perfection, they reached:
While we implemented a wide range of tactics to optimize their business, the solutions outlined here represent the most impactful changes that drove significant results for their brand.
We kicked off with our full 200+ data point brand analysis, ingesting data from six different sources across advertising, organic performance, pricing, and operations for each marketplace.
We combined everything into a single actionable view that revealed exactly where the brand was under-invested, over-exposed, or misaligned with its true profit potential.
The brand’s PPC agency had been operating under one directive: protect profitability at all costs.
In practice, this meant conservative ad spend, heavy ACOS optimization, and zero appetite for the kind of aggressive pushes needed to gain market share and organic rank on Amazon.
This approach was quietly killing the account. The brand was significantly underspending on hero products and high-intent keywords where it already had strong conversion rates, but low organic rank.
We deployed our Operating System PPC to systematically review the agency’s campaigns, placements, and keyword coverage against benchmarks from similarly sized brands.
Rather than replacing the agency, we worked alongside them: grading performance, sharing concrete best practices, and providing clear instructions to raise execution from a 7/10 to a 9/10.
One of the most impactful changes was reallocating spend across Amazon’s placements. Our analysis showed that top-of-search placements were converting at roughly double the rate of rest-of-search, yet less than half the budget was going there.
We set explicit targets to move 70–80% of spend into these higher-converting placements on priority keywords.
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We applied an 80/20 lens to identify a single hero product per marketplace: the SKUs with the best combination of conversion rate, profitability, and ranking upside.
This allowed the team to stop spreading budget across underperforming products and concentrate resources on the ones with the highest probability of moving both sales and profit.
The brand had fallen into the common trap of progressively lowering deal prices and mixing coupons, compressing margins over time. We reset list prices, restructured the deal schedule, and implemented strict discipline around deal cadence.
This was paired with our relaunch methodology – a structured process using pricing, deals, and focused PPC to boost rankings on specific keywords.
For each hero product, we aggressively targeted top-of-search while running well-structured deals to boost sales velocity. As organic rankings improved, we gradually pulled back ad spend at carefully chosen moments so products could stick in higher positions without remaining dependent on high PPC budgets.
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