$146K MONTHLY INCREASE IN PROFITS
Maximizing Peak Season Success with Unique Amazon PPC Tactics and Surprising Deal Strategies for Complete Marketing Domination
Preview:
When this client joined us, their Amazon business was struggling. PPC spending was out of control, with extremely slim margins. They had no clear strategy to manage or optimize their ads and drive profits.
Their best period for this client is Q4. Before, their record month was under $300K in sales and 10% margin.
With our help, we 6x those numbers, achieving record-breaking results
$959K sales, 19% margin generating for them $187K profits in 1 record month.
Challenges
Missing Crucial Amazon Marketing Tools
Poor PPC Execution
Inability to Scale
Existing marketing efforts not capitalize on the peak season
Solutions
Implement Q4 Specific Campaigns from GNO Partner’s PPC System:
With our vast experience in the peak season, pushing our own products and all our clients products, we’ve found many different Ad styles that generates amazing results during the peak season.
For this client, we tested those campaigns initially during October November, and once we saw good success, we created a plan to scale the campaigns aggressively.
01
First, we clarified the break-even ACOS: 37-40% across all variations.
02
Our goal is to get campaigns that will spend big amounts of money, and get sales with 25% ACOS or lower.
03
That way, we’ll maximize sales velocity, while increasing overall profits for the brand, as every sale will get a minimum of 12% margin.
So, we pushed HARD on those campaign styles.
Some worked well, and some did not. The ones that did, we doubled down on,
while maintaining the ACOS under our target.
Those were the main campaigns:
Category KWs
Targeting broad keywords that are somewhat relevant for our product, that have very large search volume
Launched
35 campaigns
Retained
top 19 campaigns
Spending for December
$27k
Sales
$115k
ACOS
23.8% which is below target
Sponsored Brands Videos campaigns
This is a private strategy we have that we use with most of GNO Partners clients. For some of them, results are big enough to change the overall brand performance, like here:
Launched
28 campaigns
Retained
top 21 campaigns
Spending for December
$13k
Sales
$77k
ACOS
16.65% which is below target (20-23% profit per sale)
Auto Campaigns
This is another special tactic we’ve been using for the last 5 years± and it works every time:
Launched
18 campaigns
Retained
top 9 campaigns
Spending for December
$10k
Sales
$39k
ACOS
25% which is just below our target
The results were very strong, and the more we were able to spend, the more profits we did.
We were able to see the improvement every day on SellerBoard.
So – We doubled down on those by launching 3 to 5 new campaigns every few days to achieve profitable growth.
Using Amazon Deals Aggressively:
We used the Best Deal for Black Friday/Cyber Monday - 12 full days – where we gave 15% discount, and lowered our PPC spend by 35%± to maintain profits for the brand.
Then, we added 3 Lighting Deals - on the 6th, 11th, and the 18th – for those deals we had to give a bigger discount, which led us to reduce our PPC spend by 60%± on the deals days to maximize profits.
The Black Friday/Cyber Monday Best deal week started on the 21th Novemeber. Our product was showing “arriving before Christmas” until the end of day the 23th December. So out of 33 days, we had a best deal or Lighting deal on 15 days – 45% of the time.
This created a situation where we almost always had the Lighting deal badge, which boosted the CTR and CVR of our product dramatically.
Those 16 days where the most profitable days of the event.
Results
$532K Ad sales
PPC Drove $532K Ad sales with an AVG of 20.52% ACOS:
$959K
Sales reached an all time high for 1 month, $959K:
4.5x +
Profits in December were 4.5x what they were in November:
PPC Drove $532K Ad sales with an AVG of 20.52% ACOS: The aggressive push on PPC with all the new campaigns doubled Ad sales and lowered the ACOS for the product, increasing sales and profits dramatically.
Sales reached an all time high for 1 month, $959K: We were able to sell over 19k units for the brand in 1 month, where the average price is above $48!
Profits in December were 4.5x what they were in November: Using all our special PPC campaigns, and scaling them aggressively, we were able to capitalize on all the extra traffic on Amazon, growing the brand’s profits from $40,773 in November to $186,952 in December.
