From DTC to Amazon: Growing Sales from $26K to $56K in 4 Months with Smart Optimizations
Preview:
Two entrepreneurs who built a DTC brand and recently started selling on Amazon had been relying on a full-service agency to manage their brand but lacked a clear path for sustainable growth.
They were unaware of many high-impact strategies that could boost their sales and profits.
After our brand analysis, we identified major inefficiencies in their PPC campaigns, pricing strategy, and operational processes.
Within months, they saw a massive jump in sales, a lower TACOS, and a stronger bottom line.
We more than doubled their sales from $26k to $56k monthly within 4 months of work, while increasing profits to an all-time high: $23k per month.
Challenges
No Knowledge on growing Amazon Sales
Inefficient PPC ad spend
No reimbursement & reconciliation process
Unoptimized listings creatives
Our Strategy & Execution
PPC Clean Up – Lowered TACOS from 26% to 16%
We created custom PPC reports highlighting wasted ad spend and inefficiencies in campaign structure. These reports were shared with the agency for execution, leading to a more efficient budget allocation.
By eliminating underperforming keywords and reallocating spend to high-converting search terms, we significantly lowered TACOS while maintaining revenue.
The client saw a direct improvement in profitability without increasing their ad budget.
Smart Pricing Strategy – Increased Prices by 20-35%
Through market research, we identified a pricing gap that allowed for a price increase without affecting sales.
Since the product was in a niche category, we tested gradual price increases and monitored BSR.
The result was a higher average order value and increased profit margins, all while keeping conversion rates stable.
The client was able to generate more profits per unit sold without additional advertising spend.
Reimbursement Recovery – Unclaimed $7K in January Alone
The client had no system for tracking reimbursements, leading to lost profits.
We implemented a structured our reimbursement and reconciliation process involving two independent companies to ensure no money was left unclaimed for lost and damaged inventory.
In January alone, they recovered $7K that had previously gone unnoticed.
Main Image Optimization – Boosted CTR by 40%
We identified that their best-selling products had poor main images that didn’t clearly display product form and flavor.
We optimized these images with the client using our internal Main Image Optimization Framework.
After updating the images, click-through rates improved by approx 40%, leading to more organic traffic and conversions.
Results
By implementing all the above tactics, along with several smaller optimizations, we were able to grow the client’s brand to an all-time high in sales and profits.
Sales Growth:
$23K → $56K
TACOS Drop:
26% → 16%
Net Profit Increase:
$6K → $23K
The client is extremely satisfied and shared the following feedback:
We have planned out projects for the next few months and will continue doubling down on what worked well while scaling the brand’s best-selling products.
