Growing a European Brand
from £20K Monthly Profit to £65K
Preview:
The client reached out to us with a major challenge.
They were seeing a rise of new competitors in their niche and struggling to find ways to grow their brand. On top of that, the client was spending a significant amount of time manually optimizing PPC, feeling it consumed most of their time without driving real growth.
Once they started working with us, we developed a clear game plan to tackle their biggest challenges and capitalize on the most promising opportunities for their brand.
The brand’s products were evergreen, maintaining steady sales throughout the year.
In less than six months, we helped scale their monthly profit by 225%, from £20K to £65K, while optimizing their PPC strategy and reducing TACOS from 20% to 14%. At the same time, as we executed on more opportunities, we grew their monthly revenue by 88%, from £178K to £336K.
Challenges
Spending dozens of hours per week on PPC work.
Lack of a clear growth strategy.
Regaining sales for out-of-stock products.
Low profits from high PPC costs
Solutions
While we implemented a wide range of tactics to optimize their business, the solutions outlined here represent the most impactful changes that drove significant results for their brand.
Implementing the GNO OS PPC System
When we analyzed the client’s PPC, we found significant inefficiencies impacting profitability.
We implemented our PPC system, built on 10 specialized reports covering everything from eliminating wasteful ad spend to scaling winning keywords and optimizing placement bids.
One key improvement was redirecting ad spend to the highest-performing child variations, ensuring every dollar worked toward maximizing sales and profitability.
Using our system, we saw improvements across all key PPC metrics, with the most significant being a steady reduction in TACOS—dropping from 20% to 18%, then to 16%, and now consistently holding at 14%.
Saving the Client Time
Next, we tackled a major challenge—the client was spending too much time managing PPC instead of focusing on growth.
To solve this, we provided a trained PPC VA, who seamlessly integrated into the client’s team. The VA now handles 80% of the workload, allowing the client to focus on the critical 20% that drives the most results.
This saved the client dozens of hours per week, freeing up time to strategically grow the brand and capitalize on the key opportunities we identified.
Pricing Optimization
With PPC running efficiently, we shifted our focus to strategic pricing adjustments.
We identified several products where we believed raising prices wouldn’t hurt sales but would boost profitability and increase margins, allowing for higher ad spend.
We tested price increases of 10-25% on three top-selling products, using PPC and other tactics to maintain sales volume.
Within 4-6 weeks, the strategy proved successful—margins increased, and sales remained steady
Recovering Sales for an Out-of-Stock Product
One of our client’s key products had been out of stock for an extended period, losing organic rank and sales momentum.
To recover, we leveraged our PPC system by:
1. Launching profit-driven campaigns to generate low-ACOS sales and restart the flywheel.
2. Executing our Relaunch Process to push the product higher in its main keyword rankings.
During this process, we also identified an opportunity to reposition the product in a new sub-category, securing a Best Seller Badge.
By combining these tactics, we more than doubled sales and tripled profitability—and we’re still pushing for more growth.
Results
The client is thrilled with the brand’s performance, achieving its highest profit month ever at £65K.
We successfully lowered TACOS from 20% to 14% while boosting revenue from £178K to £336K.
With the PPC system fully implemented and a trained VA handling the heavy lifting, the client now spends significantly less time on PPC, focusing only on high-impact tasks that drive performance.
Looking ahead, our plan is to push more products to higher organic rankings for their main keywords and expand the brand into the U.S. marketplace, which has the potential to double its size once again.
