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Itay owns an Amazon brand that mainly sells home and door products. He struggled with low profitability and many cheap competitors taking market share and sales. He couldn’t figure out a strategy to increase sales and profitability again.
Richard fears he has capped his market.
His revenue growth has been stagnant for several quarters.
He needs to learn how to keep growing his brand.
- Itay
We always start by making a complete brand analysis for our clients, to create the exact gameplan of projects we would do if we acquired that brand now.
We analyzed over 200+ data points for Richard’s brand and best-selling products.
Our analysis goes way beyond typical brand audits; we invest $13,000 monthly on payroll for these in-depth brand evaluations, each costing approx $1,000 internally.
This comprehensive review included identifying keyword opportunities for organic rank improvement, evaluating product offerings and COGs optimization opportunities, conducting in-depth PPC and creatives analysis, optimizing Amazon fees, identifying low-hanging fruit for quick wins, and much more.
With all the findings of the analysis, we finalize our strategic growth plan.
Our goal is to identify the projects that have the highest upside based on the brand’s situation.
We found in the analysis that the main reasons for the low margin and stagnant sales were:
With this knowledge, we finished our plan and started executing the projects.
In PPC, we identified a short and long-term problem.
Short term: He spent a large amount on non-converting or bad-converting targets and did not focus on his main keywords.
Long-term: no real strategy and wrong structure for his PPC.
Using our complete PPC System, we were able to fix the short-term problem, clean up all his wasteful spending, and redirect it to more successful targets.
This led to a 6% reduction in TACoS, Improving its profitability.
Then with all the other processes in the PPC system and a strong strategy in place, we improved the overall ad efficiency, primarily focusing on high-conversion placements and ad types and isolating high-performing keywords.
While we were working on the PPC processes, we suggested Richard that running constant Lighting deals and Best deals can be a successful strategy in his market.
We started testing it and seeing how our products will react, and very quickly it proved to be very successful.
Then we went ahead to implement our Aggressive Deals framework:
We started running deals for 10 days each month by combining the best deals for 7 days and 3 lightning deals per month while monitoring and playing with his PPC TACOS using our PPC systems to control profits.
This strategy significantly drove up sales.
These deals boosted sales during the deal period and had a lasting impact on organic rankings and visibility, which helped reduce the overall PPC TACoS significantly.
With a better PPC system, and deals constantly running, his leading products started to rank better organically.
We implemented our system to improve organic ranking for his products, making sure we’re not missing any keyword in his niche and category, and starting to expand to broader and broader terms, to grow his market share even further.
His leading products achieved the Best Seller badge due to the improved organic ranking and the high sales volumes from the deals.
This badge further improved his click-through rate and conversion rate, leading to even better organic rankings and lower TACoS.
We started working with Richard in April 23.
In June 2023, his brand was doing the following numbers:
1 year later, in June 2024, we reached to:
Within 1 year of working with us on all the projects that move the needle for Amazon brands, Richard was able to more than 4x the bottom line of his business
Now, he is able to focus on the important projects that make the most improvements to the organization and sales. GNO helped him create the extra time and resources to focus on management and strategy along with the knowledge (trainings & strategies), resources (reports and templates), and support (mindset like partners) to achieve maximum business and organizational results.
