Meet the Founders

Started in the Amazon Niche in March 2018.
Launched our first brand in 2018, and the second brand in 2019.
Grew both of them to the 7-figure mark, one in the low 7 figures and the second in the high 7 figures.
Expanded both brands internationally and had products as market leaders on 9 Amazon marketplaces. Built all the Systems and processes to manage our brands, from Supply Chain to Amazon PPC management.
Hired trained and managed 11 people team to run and grow our business. Exited both brands to an Amazon Aggregator in November 2021 and finished working with them in February 2022.

Started GNO Partners in July 2022.

Started in the Amazon Niche in March 2018.
Launched our first brand in 2018, and the second brand in 2019.
Grew both of them to the 7-figure mark, one in the low 7 figures and the second in the high 7 figures.
Expanded both brands internationally and had products as market leaders on 9 Amazon marketplaces. Built all the Systems and processes to manage our brands, from Supply Chain to Amazon PPC management.
Hired trained and managed 11 people team to run and grow our business. Exited both brands to an Amazon Aggregator in November 2021 and finished working with them in February 2022.

Started GNO Partners in July 2022.

With a deep-rooted love for the Amazon platform.
Rony Forshtat Lavi, a passionate and creative Amazon expert, thrives on the art of scaling businesses to new heights.
Throughout her career, Rony’s unwavering determination and visionary approach have played a pivotal role in achieving remarkable feats. She was an integral part of an Amazon business that grew from $1 million to an astonishing $20 million.
Rony’s insatiable hunger for knowledge and her ability to interpret and leverage data insights have honed her into a true leader in the dynamic world of Amazon.
With a humble demeanor and an unyielding dedication to her craft, Rony continues to explore and experiment with innovative strategies, ensuring her clients and partners thrive in the ever-evolving landscape of Amazon.

Pablo embarked on his Amazon journey in 2020 by bootstrapping a successful 7-figure brand that quickly grew into the best seller in its niche.

As the first employee at a large Amazon aggregator, he played a crucial role in the company’s growth. Over the years, he has managed an 8-figure portfolio of Amazon brands, demonstrating his expertise in scaling businesses and optimizing performance on Amazon.
Pablo views selling on Amazon as a strategic game, where one can guide the algorithm to improve rankings.

After work, Pablo loves surfing and spending time in nature, which helps him reset and tackle new opportunities with a fresh mind and clear perspective.

Matan Rose is an expert in business growth and brand optimization
Matan is inspired by the power of the e-commerce industry. With a deep passion for enhancing brand performance, he has dedicated the past few years to excelling as an Amazon seller.
Matan worked in the Product Launch Department of an 8-figure company, gaining unique experience in launching new products, from research and prioritization to hands-on execution. Matan was promoted to the position of brand owner. He successfully elevated two brands, achieving 7-figure exits.
After work, Matan enjoys exploring the outdoors, finding that nature provides the perfect setting to reset and gain new perspectives.
Leveraging his experience and expertise, Matan’s goal is to elevate your business effectively and exponentially.
This will be achieved through data-driven decisions and the implementation of various strategies.

Phillip Duong has built a strong reputation through his proven track record of scaling Amazon brands. His career highlights building and scaling his own Amazon brand to a 7-figure valuation, which was acquired at a 4x multiple by a Y Combinator-backed aggregator. Following this, he joined a leading Amazon private equity firm as a director, where he managed and scaled an 8-figure portfolio of Amazon businesses, overseeing everything from supply chain logistics to PPC and branding.

Later, Phillip then took on a key role as Head of Customer Success at an Amazon ad tech company valued at $35 million. During his time there, he scaled a brand from $3 million to $15 million in revenue and played an important role in its acquisition. He also led a team of 14, managing over 100 brands that generated 9-figures in annual revenue with $2 million in monthly ad spend.

With a degree in Electrical Engineering from the University of California – San Diego, Phillip brings a strong analytical and data-drive foundation to his work. At GNO Partners, he approaches every client’s business as if it were his own and his hands-on approach ensures that each client achieves real, measurable results.

Ian Pubillones is a strategic Amazon expert with a passion for growing and scaling Amazon businesses.
Ian is well versed in e-commerce, as he spent the last few years mastering Amazon where he managed a ~$50M Business (7 brands), growing top line and bottom line. Ian has launched dozens of successful new products on Amazon and has created 8 new Amazon Best Sellers.

He was a key part of the Chewy.com Merchandising team and led the launch of Equine & Chicken Categories on Chewy.com.

Ian is passionate about serving clients and seeing them win! Ian is always learning, developing and finding new ways to provide clients with an edge on the platform.
– Managed ~$50M Amazon Portfolio
– Drove $6M of sales from new product launch
– Created 8 new Amazon Best Sellers
– Launched New Categories on Chewy.com (Horse & Chicken)

Maor Aviad is a distinguished expert in optimizing Amazon store performance at GNO Partners.
His passion for data analytics and insightful reporting has driven remarkable success for numerous clients, effectively turning their numbers into valuable growth strategies.

Maor’s unique ability to leverage data for actionable insights makes him a crucial asset to our team and a game-changer in the e-commerce landscape. His dedication to helping clients succeed reflects GNO Partners’ commitment to delivering results that exceed expectations.

Tony is a successful Amazon seller having created his own 7-figure business in 2016-2020.
In addition, he has served as a senior brand manager at a very large aggregator, onboarding and overseeing an 8-figure portfolio of up to 6 brands across various regions and niches.
Outside of work, Tony enjoys staying active by doing CrossFit and playing football.
He believes maintaining physical fitness not only benefits the body but also the mind, which allows him to approach challenges with a clear and focused mindset.